Instagram is a popular platform, yet it can be challenging to master. Here are some tips and tricks that will help maximize your account – from increasing engagement to saving time on editing.
Hashtags can be an excellent way to increase the reach of your Instagram posts, but be selective when selecting them.
1. Use a variety of filters
Instagram provides a plethora of filters to choose from when uploading photos and videos. With these one-click presets, you can quickly enhance your imagery while maintaining a unified aesthetic across all of your feeds.
The app also lets you search and save different effects, either from the filter screen or from a particular creator’s profile.
Filters can help enhance your posts and stories, increasing engagement. This is especially beneficial if you’re using Instagram for business purposes.
Clarendon is a popular filter that amplifies contrast and saturation of colors. It makes bright tones even brighter, while dark shades become darker. This works great for selfies or portraits when you want to add an air of coolness to the image.
2. Use the ‘new post’ sticker
Instagram recently unveiled a feature designed to boost engagement and expand your reach. The ‘new post’ sticker works similarly to the ‘Swipe Up’ option, but now it’s accessible for all users – not just businesses and high-profile accounts.
Instagram Story allows you to embed a link that will take people directly to a webpage of your choosing. This is an effective way to boost audience engagement and build meaningful relationships with them on the platform.
Use other interactive stickers on your stories, such as countdown timers, to keep followers informed about upcoming events. You could even use them to inform them when tickets for an upcoming event go on sale.
3. Turn off comments
Instagram posts can be disabled before or after they go live, giving you greater flexibility and control over the conversation surrounding your content. It’s an effective way to foster a more focused atmosphere for your brand.
One of the primary reasons people turn off comments on their Instagram feed is to reduce negative or inappropriate feedback. However, this doesn’t guarantee a completely empty feed of comments.
NapoleonCat’s Auto-moderation feature allows you to automate comment moderation on your Instagram feed based on keywords. This makes life much simpler and eliminates the need for you to manually respond to harmful or offensive remarks.
4. Reorder your filters
When editing a photo or video, Instagram offers the option to apply various filters. These functions allow you to create unique looks and increase the appeal of your content for followers.
However, wading through dozens of filter thumbnails to find the ideal look can be tedious. Thankfully, Instagram allows you to quickly rearrange your filters and hide those you don’t use as often.
To move a filter, tap and hold on its preview image, then drag it to another position. Alternatively, you can hide filters by dragging them onto the square icon labeled “Drag To Hide.”
5. Share your posts within your Stories
Sharing your posts within Snapchat Stories is an excellent way to gain more attention. These posts will appear at the top of followers’ feeds for 24 hours, giving you plenty of opportunity to capture their attention.
Instagram suggests posting at least six Stories daily to keep your account active and captivating. But it can be a lot of work if you’re just starting out with sharing Stories regularly.
If you’re feeling overwhelmed with the amount of content that needs to be posted, try using a scheduling tool to automate your stories. This will save you valuable time and allow you to focus on crafting better stories.